Charles Rossouw, the visionary leader of AST Propshaft, brings a unique blend of experience and determination to the team. With a background in human resources and supplying artisans to the petrochemical industry, his expertise encompasses people management, occupational health and safety, talent acquisition, contract management, and stakeholder relations. Recognising the need for change and growth in his career, Charles seized an opportunity in June 2006, purchasing AST Propshaft & CV Joint Fitment Centre.
Under his guidance, AST Propshaft evolved from a small business specialising in prop shafts into a thriving enterprise serving the Secunda Highveld region. By expanding the company’s services to include bearings and driveshafts for the automotive sector and focusing on transportation, mining, and agriculture, he continues to eliminate delays in breakdown assistance for customers in these vital industries. His commitment to excellence is evident in his hands-on approach, overseeing and solving challenges for customers, particularly in high-priority, urgent situations.
Charles leverages his profound business acumen to strike a balance between divergent and strategic thinking, developing business strategies that compete on a provincial scale and yield substantial profit margins. His vision for innovation and service excellence has been a driving force behind the company’s growth.
Beyond his technical expertise, Charles places a strong emphasis on building lasting customer relationships and tailoring service solutions. Safety is an integral part of his leadership, as he ensures the well-being of the team remains a top priority.